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Interbrand has published the annual ranking of global best brands for 2007. Since long the report of Interbrand has been working as a true indication of successful brand management.

Most of the top companies belonging to United States have ranked well in the list. Coca Cola has ranked 1 in the list with a brand value of $ 65,324 m. It is regarded as the best brand in 2007.

The search engine giant Google has become successful in optimizing its ranking and has improved impressively. It ranks 20th Position in 2007 from an earlier rank of 24th last year.

Best Brand 2007 (Complete List)

2007 Brand Rank	Brand Name	Parent Company	Country
1	Coca-Cola	Coca-Cola	U.S.
2	Microsoft	Microsoft	U.S.
3	IBM	IBM	U.S.
4	GE	GE	U.S.
5	Nokia	Nokia	FINLAND
6	Toyota	Toyota	JAPAN
7	Intel	Intel	U.S.
8	McDonald's	McDonald's	U.S.
9	Disney	Walt Disney	U.S.
10	Mercedes-Benz	DaimlerChrylser	GERMANY
11	Citi	Citigroup	U.S.
12	Hewlett-Packard	Hewlett-Packard	U.S.
13	BMW	BMW	GERMANY
14	Marlboro	Altria	U.S.
15	American Express	American Express	U.S.
16	Gillette	Procter & Gamble	U.S.
17	Louis Vuitton	Louis Vitton Moet Hennessy	FRANCE
18	Cisco	Cisco	U.S.
19	Honda	Honda Motor	JAPAN
20	Google	Google	U.S.
21	Samsung	Samsung	S. KOREA
22	Merrill Lynch	Merrill Lynch	U.S.
23	HSBC	HSBC Holdings	BRITAIN
24	Nescafe	Nestle	SWITZERLAND
25	Sony	Sony	JAPAN
26	Pepsi	PepsiCo	U.S.
27	Oracle	Oracle	U.S.
28	UPS	United Parcel Service	U.S.
29	Nike	Nike	U.S.
30	Budweiser	Anheuser-Busch	U.S.
31	Dell	Dell Inc.	U.S.
32	JPMorgan	JPMorgan Chase	U.S.
33	Apple	Apple	U.S.
34	SAP	SAP	GERMANY
35	Goldman Sachs	Goldman Sachs	U.S.
36	Canon	Canon	JAPAN
37	Morgan Stanley	Morgan Stanley	U.S.
38	Ikea	Ikea	SWEDEN
39	UBS	UBS AG	SWITZERLAND
40	Kellogg's	Kellogg Company	U.S.
41	Ford	Ford Motor	U.S.
42	Philips	Koninklijke Philips Electronics	NETHERLANDS
43	Siemens	Siemens	GERMANY
44	Nintendo	Nintendo	JAPAN
45	Harley-Davidson	Harley-Davidson	U.S.
46	Gucci	Gucci Group	ITALY
47	AIG	American International Group	U.S.
48	eBay	EBAY	U.S.
49	AXA	AXA	FRANCE
50	Accenture	Accenture	BERMUDA
51	L'Oréal	L'Oreal	FRANCE
52	MTV	Viacom	U.S.
53	Heinz	Heinz	U.S.
54	Volkswagen	Volkswagen	GERMANY
55	Yahoo!	Yahoo	U.S.
56	Xerox	Xerox	U.S.
57	Colgate	Colgate-Palmolive	U.S.
58	Chanel	Chanel	FRANCE
59	Wrigley's	Wm. Wrigley Jr.	U.S.
60	KFC	Yum Brands	U.S.
61	Gap	The Gap	U.S.
62	Amazon.com	Amazon.com	U.S.
63	Nestle	Nestle	SWITZERLAND
64	Zara	Inditex	SPAIN
65	Avon	Avon Products	U.S.
66	Caterpillar	Caterpillar	U.S.
67	Danone	Groupe Danone	FRANCE
68	Audi	Volkswagen	GERMANY
69	Adidas	adidas	GERMANY
70	Kleenex	Kimberly-Clark	U.S.
71	Rolex	Rolex	SWITZERLAND
72	Hyundai	Hyundai Motor	S. KOREA
73	Hermes	Hermes International	FRANCE
74	Pizza Hut	Yum Brands	U.S.
75	Porsche	Porsche	GERMANY
76	Reuters	Reuters Group	BRITAIN
77	Motorola	Motorola	U.S.
78	Panasonic	Matsushita Electric Industrial	JAPAN
79	Tiffany	Tiffany	U.S.
80	Allianz	Allianz	GERMANY
81	ING	ING Groep	NETHERLANDS
82	Kodak	Eastman Kodak	U.S.
83	Cartier	Cartier	FRANCE
84	BP	BP plc	BRITAIN
85	Moët & Chandon	Louis Vitton Moet Hennessy	FRANCE
86	Kraft	Kraft Foods	U.S.
87	Hennessy	Louis Vitton Moet Hennessy	FRANCE
88	Starbucks	Starbucks	U.S.
89	Duracell	Procter & Gamble	U.S.
90	Johnson & Johnson	Johnson & Johnson	U.S.
91	Smirnoff	Diageo	U.S.
92	Lexus	Toyota Motor	BRITAIN
93	Shell	Royal Dutch Shell	JAPAN
94	Prada	Prada	BRITAIN
95	Burberry	Burberry	ITALY
96	Nivea	Beiersdorf	BRITAIN
97	LG	LG	GERMANY
98	Nissan	Nissan Motor	S. KOREA
99	Polo RL	Polo Ralph Lauren	JAPAN
100	Hertz	Hertz Global Holdings	U.S.

Source: Interbrand

Pasted from <http://www.economywatch.com/companies/best-brands.html>

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Thursday, December 18, 2008

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